GPS tracker · the full receipt
What the Apple AirTag really costs
Year one
PetTechVerdict · True Cost
Apple AirTag
Three years
PetTechVerdict · True Cost
Apple AirTag
What the marketing price hides
The AirTag is marketed at $29, which is 45% of what you'll actually spend over three years. Honestly? Not much. There's no subscription, and the only recurring cost is $1/mo in non-proprietary consumables (CR2032 battery yearly) you can buy anywhere.
One more thing the listing won't emphasize: the core function works without the cloud. If the app is discontinued or your Wi-Fi drops, the device keeps doing its job. See the full AirTag verdict for the score breakdown, or compare it inside its category on the device database.
FAQ
How much does the Apple AirTag really cost?
The device sells for around $29, but the total cost of ownership is $41 in the first year and about $65 over three years once consumables are included.
Does the Apple AirTag require a subscription?
No. There is no subscription at any tier — all features are included with the purchase.
What does the Apple AirTag cost per month?
After purchase, expect about $1 per month: about $1 in consumables (CR2032 battery yearly).
Cheapest to own elsewhere in the database